According to the latest data, from January 1 to 15, 2022, the return of online shopping during the holiday shopping period was higher than the sum of the period from November 2021 to December 2021. It broke history and increased by 6% compared to the same period last year. Many buyers pay attention to platform or merchants before ordering, 72% of online shopping consumers will view the return policy before buying, which is much higher than 59% last year.
Especially in clothing categories, consumer shoppers will buy a variety of size clothes online, and then remove the unsuitable size. According to statistics, consumer online shopping tries to make online shopping is five times higher than that of physical stores; even consumer online shopping clothing is only for photographic and publishing in social media accounts, consumers recognize The purpose of purchasing clothes online is to release photos on social media and return.
Online retailers relax their return policy to attract customers, but higher return rates have become an burden on online retailers. The profit of online retailers is seriously affected by logistics costs, and the entire return process accounts for 10% of the retailer’s supply chain cost, and it will reduce the profit of 30%. Compared with large retailers, small online retailers have much more hits in profits.
Post time: Jan-26-2022