According to foreign media reports, TikTok is the fastest social network in the history of the digital economy to break through the 1 billion user mark, surpassing WhatsApp, Instagram, and Facebook. According to data from the Spanish IAB, it has successfully entered the “top five” of Spain’s most commonly used social networks. TikTok broke all the industry’s revenue records after global sales exceeded $80 billion in 2022. But it doesn’t want to stop here and is already preparing for its next development: TikTokShop, its own sales platform that can compete with the largest e-commerce companies such as Amazon or Alibaba AliExpress.
Vargas, an expert and supervisor in the vertical field of TikTok, a Spanish GO group, said, “They plan to become Amazon and will have their own logistics warehouse to distribute the products they sell
According to reports, the news that TikTok Shop is about to arrive in Spain has been circulating in the industry for several months, but currently it is only available in several Asian markets (China, Hong Kong, Indonesia, Malaysia, Thailand, Vietnam, the Philippines, and Singapore), the United States, and the United Kingdom. Firstly, it will be tested in mature markets and then brought to Spain, “Vargas said, believing that the current success of the business is in Asia.
This expert also believes that moving towards direct distribution is an inevitable result of TikTok’s development. They think of themselves as an entertainment platform, and they have people who spend time in front of screens, where they use TikTok to make money and sell.
Post time: Jun-25-2023